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The Great Hack (2019): Data, Persuasion and How to Question a Documentary

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Brittany Kaiser, a participant in The Great Hack (2019), photographed at a Web Summit event in 2025. Later event photograph, not a frame from the documentary. Photo: Web Summit , CC BY 4.0 . Display size adjusted; source photograph unchanged. The Great Hack turns a largely invisible subject into a story about people seeking, using or trying to understand information. Its central concern is what happens when personal data becomes a resource for persuasion. The useful response is to ask both what the film makes visible and what kind of evidence supports the conclusions being drawn. The 2019 documentary is directed by Karim Amer and Jehane Noujaim, as identified in Netflix’s official synopsis . The DOC NYC programme describes its focus on the Cambridge Analytica scandal and its attention to Brittany Kaiser, a former insider who discusses the company’s methods. Following a participant gives access and a perspective A documentary can make a complex institution easier to follow by conce...